Boosted Revenue

Boosted Revenue measures the long-term success of your retention efforts by tracking all revenue generated after a customer initiates a Churnkey Cancel Flow but chooses to stay subscribed. This metric helps you evaluate whether your retention strategies create lasting customer relationships, not just short-term saves.

Why It Matters

While retention rates show how many customers you keep, Boosted Revenue reveals whether these customers remain valuable, active subscribers. A high retention rate with low Boosted Revenue could indicate that your offers are attractive initially but don't address the underlying reasons customers want to cancel.

For example:

• A 90% discount might result in high retention rates but low Boosted Revenue if customers cancel when regular pricing resumes
• A pause offer followed by steady payments indicates you've helped customers through a temporary situation
• Consistent payments after a modest discount suggest you've found the right price point for long-term retention

How Boosted Revenue Works

When a customer initiates a Churnkey Cancel Flow but continues their subscription, either by accepting an offer or exiting the flow, their subsequent payments become Boosted Revenue. This represents sustainable revenue that would have been lost without effective retention strategies.

Calculation

Boosted Revenue begins with the first payment after a customer engages with the Churnkey Cancel Flow:

Importantly, Boosted Revenue is calculated using actual paid invoices, not projected or expected revenue. This ensures the metric accurately reflects real business impact and aligns with your long-term revenue goals. Only successful payments contribute to the Boosted Revenue total, providing an accurate measure of retention effectiveness.

Example Scenarios

Successful Long-term Retention (Pause)

A customer has a $50/month subscription:

1. January 1: Regular payment ($50)
2. January 15: Customer initiates Churnkey Cancel Flow
3. January 15: Customer accepts a 2-month pause
4. March 15: The subscription resumes
5. March 15: Payment processed ($50)
6. April 15: Payment processed ($50)
7. May 15: Payment processed ($50)

Their Boosted Revenue is $150, indicating successful re-engagement after addressing their temporary need to pause.

Strategic Discount Retention

A customer has a $100/month subscription:

1. March 1: Regular payment ($100)
2. March 20: Customer initiates Churnkey Cancel Flow
3. March 20: Customer accepts 20% discount for 3 months
4. April 1: The payment processed ($80)
5. May 1: Payment processed ($80)
6. June 1: Payment processed ($80)
7. July 1: Regular price resumes ($100)
8. August 1: Payment processed ($100)
9. September 1: Payment processed ($100)

Their Boosted Revenue of $540 shows the discount successfully retained a valuable long-term customer.

Average Boosted Revenue

Average Boosted Revenue measures the typical revenue generated by successfully reactivated customers. A customer is considered reactivated when they:

1. Initiate a Churnkey Cancel Flow
2. Choose to continue their subscription (via offer acceptance or flow exit)
3. Pay at least one invoice after going through the flow

The average is calculated only from these reactivated customers:

Average Boosted Revenue = Total Boosted Revenue ÷ Number of Reactivated Customers

For example, if 100 customers go through your Cancel Flow:

• 60 customers cancel
• 40 customers choose to stay
• 30 customers pay at least one more invoice (reactivated)
• These 30 customers generate $15,000 in Boosted Revenue

The Average Boosted Revenue would be $500 ($15,000 ÷ 30 reactivated customers).

More about Reactivation Rates ->

Revenue Categories

The dashboard segments Boosted Revenue to help you evaluate different retention strategies:

Offer-Based Retention

Tracks long-term revenue from customers who accepted specific retention offers:

• Discount offers (strategic price adjustments)
• Pause offers (temporary subscription suspension)
• Other custom offers (plan changes, billing frequency adjustments, etc.)

Flow Exit Retention

Measures revenue from customers who exit the Churnkey Cancel Flow without canceling or accepting an offer, indicating the flow itself helped address their concerns.